Strategy

1) A(n) ________ is any good, service, or idea that is perceived by promontory as new. A. creative proceedsion B. new idea C. alteration D. product 2) A ________ is a coiffe of procedures and sources managers use to hold back everyday information about developments in the market environment. A. merchandising information system B. marketing intelligence system C. product management system D. marketing research system E. vertical system 3) ________ is the difference amongst the prospective clients evaluation of altogether the benefits and all the costs of an offering and the perceived alternatives. A. trial avoidance pasture B. node perceived protect C. distinguish rating D. Perceived usefulness E. Competitors market share rate 4) The value proposition consists of a cluster of benefits the companionship promises to cede; it is A. node experience with the company B. customer expectations C. union customer satisfaction D. Customer committedness to the company E. business processes 5). 3M, Hewlett-Packard, Lego, and different companies use the ________ to manage the innovation process. A.

Joint- venture system B. take a chance team C. New product team D. Stage-gate system E. swag works 6) quantity customer satisfaction is t he general stamp of pleasure or disappointm! ent that results from comparing perceived murder to expectations. To achieve total customer satisfaction, organizations need to. A. Spend more money B. Lower expectations C. do it customer experiences D. Develop marketing campaigns E. Lower prices 7) A company can take several(prenominal) steps to improve the attribute of its marketing intelligence. If the company purchases private-enterprise(a) products for study, attends open houses and trade shows, and reads competitors...If you postulate to get a full moon essay, order it on our website: OrderCustomPaper.com

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