Marketing

MODULE -5 Marketing Notes 19 INTRODUCTION TO MARKETING W e use a macroscopic variety of goods and services in our daily life. These include items like toothpaste, toothbrush, soap, oil, clothes, provender items, telephone, electricity and many more. How do all these goods and services trend by our home? seemingly the business houses who produce the goods and services assume to encounter that these ar to be sold, and so they have to keep the consumers/users assured of their products and place them at points satisfactory to the consumers. This involves a number of activities such as product planning, pricing, promotion, use of middlemen (wholesalers, retailer and so on) for sale, warehousing, transportation etc. both these activities taken to go slightlyher are termed as Marketing. In this lesson, we go out pick up about the concept of merchandising, its importance, objectives and functions. OBJECTIVES After canvas this lesson, you will be fitted to: explain the meaning of merchandising; differentiate amidst merchandising and selling; describe the importance of marketing; bring up the objectives of marketing; and explain the various functions of marketing. 19.1 importee OF MARKETING We know that the man of personal business produces goods and services for our use.

These are not ineluctably produced at the places where they are consumed or used. Even in villages, now-a-days you throw off the products manufactured all everywhere India and in other countries. This implies that the manufacturers essential be making efforts to visualise that their products are in demand and sift the ultimate consumers all everywhere the globe. So, when you go to the market to bargain a readymade shirt you fix that there are some(prenominal) options available to you in terms of case of cloth used, design, colour, price etc. and you can buy what suits you concern Studies 87 MODULE -5 Marketing Notes most. This also implies that the manufactures mensurate the needs of the consumers, their tastes and...If you want to progress to a full essay, magnitude it on our website: Ordercustompaper.com

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