Perception and Individual Decision Making

CHAPTER 5 PERCEPTION AND one-on-one DECISION MAKING LEARNING OBJECTIVES after(prenominal) perusing this chapter, students should be able to: 1.Explain how 2 masses stinkpot render the same thing and turn in it differently 2. listen the three determinants of attri preciselyion 3.Describe how shortcuts can assist in or distort our judgment of others 4.Explain how acquaintance affects the stopping point-making process 5.Outline the vi steps in the quick-scented termination-making model 6.Describe the actions of the boundedly rational conclusiveness maker 7.Identify the conditions in which individuals atomic number 18 most likely to riding habit intuition in decision making 8.Describe four styles of decision making 9.Define heuristics, and apologize how they bias decisions 10.Contrast the three vertical decision criteria TEXT OUTLINE I. Introduction A. The Intel ratiocination Blunder 1. Fall of 1994 2. The administrator co- string uper and chief executive ships officer at the time, Andrew orchard 3. The powerful Pentium chipping had become the brains in more(prenominal) than 4 million personal calculators. 4. In late October 1994, a professor in Virginia discovered a blot in the Pentium chip. a) In division problems involving very huge numbers, the solution was incorrect. b) Intel admitted that it had found the fault four months earlier and had reverse it. 5.

A shrimpy but vocal group of customers and ready reckoner industry advocates were non happy. a) They sine qua noned Intel to alternate all the flawed chips. b) grove and his executive team approached the have it away as an engineering problem. c) They would switch over amiss(p) Pentium chips, but only if computer owners could demonstrate that they really requisite an extra margin of accuracy. d) plantation considered the issue closed. 6. Consumers were angry. 7. Under pressure, woodlet again met with his senior executive group to analyze the problem, and they resolve to hold their ground. They described the flaw as minor. a) Intels stance...If you compulsion to get a near essay, order it on our website: Ordercustompaper.com

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