How Is Social Media Affecting Social Movements?

How is social media affecting social movements? Social Media is becoming a global phenomenon. With Facebook housing oer 845million users and cheep having 140million users worldwide (Stone, 2012) it is dirigible that social media is bringing social change to the world. These social media platforms consume ca apply global affects for example the recent KONY2012 entreat which continues to circulate through social networks such as Facebook and Twitter, has dominated the views of millions of muckle over a short period of time. Since meet 5th the goggle box produced by San Diego non-profit Invisible Children has been overlap and viewed by more than 100million people worldwide. It has become so notable so quickly because of the platforms it used to advertise itself. The KONY 2012 fight back is direct at youths, those that viewed the television receiver matte up connected to the invisible children. With the outsize amount of teenagers that have inlet to a smart pho ne the video circulated dramatically and in go against of appearance a few days it had 50million views on YouTube. nonetheless it gained this large amount of attraction due to the focussing it spread. As atomic number 1 Jenkins states ...transmedia storytelling, each medium does what it does best...

(Jenkins, 2003) fundamentally it is the technique of telling a story across nonuple platforms and formats using current digital technologies, referred to as ICTs (Information dialogue Technologies). Social movements such as the recent KONY2012 campaign are utilising these ICTs and are apparent to reach a sweet level in th e way they mobilize, build coalitions, infor! m, lobby, communicate and campaign (Donk, Loader, Nixon and Rucht, 2004) Moreover the transmedia storytelling has enabled the video campaign to become accessible to many another(prenominal) different people on many different platforms. Twitters role in the KONY2012 campaign was the major rootage where people got the information from. Celebrities tweeted and re-tweeted the video causing it to spread virally. This snowballing...If you want to get a teeming essay, order it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper