Summary Red Bull

marketing Analysis Report With advancements occurring dally to help the American citizen do what they Cid In a more efficient way- Americans are getting more through In less time, thus having more time to do what? Morel This factor that the zip it takes to do more is in high demand and highly sought after. passing crap has a mission- and that is to give wings to slew and ideas. blushful Bull has a marketing mix that is pretty undifferentiated with that of other energy drink companies in the industry.The price is very affordable- and oftentimes the product Is on sale with a quantity discount at any gas station or grocery store. It is available In bulk as well, where the customer would receive a cost pall as well. The place passing Bull is available makes It easy to attain- which Is a huge reason why It sold over $5. 2 zillion cans last yr (Red Bull Official Website, 2013) . It is readily available on almost any daily commute for the on-the-go American. Red Bull began its locomote/brand in Austria still is now located in clxv countries making distribution an ease.The Red Bull product is mostly Ready-to-Drink energy drinks, but their sales also consist of branded clothing and promotional Items. Red Bull has a long enough helf life that It Isnt close tothing that typically goes bad and It usually sells before the expiration date is even an issue. progress is something Red Bull is really great at. The brand Is available for those in extreme sports, in the right places at the local stores. The brand knows that its intention market is the 18-30 year old individual and knows how to reach them.When considering an environmental inspect for Red Bull, the Information that Is available Is advantageous to the organization. Red Bull recognizes which outside companies are its competition and has devised plans to mitigate the risk of being nferior to those brands. Internally, Red Bull is financed from the operating cash flow and has a healthy financial pos ition. Red Bull is multi-national so it operates in a way that works with the more different governmental systems.The rising sales in nations such as South Africa helped the Red Bull brand to grow by 15. 9% in 2012. (Official Red Bull Website 2013). When conducting a Marketing Segmentation Analysis- some factors to Include would be age, gender, Income and geographic area. With Red Bull, it is advantageous to note that their behind market is 18-30 typically male individuals. Within that target market however, in that respect are different methods that must be used to market to those consumers.The 18-22 year old who consumes Red Bull may have to be reached in a college setting, during extreme sports, or on day-time television as they are not the typical working the 9-5 schedule. 22-30 year olds may have to be reached In professional settings, bar-scenes or on certain televlslon channels. Recognizing the difference in the ages is crucial for the brand. Geographically, Red Bull is v ersatile and has sales across the world- but has larger sales in countries that ave a generally younger remote growing population. Red Bull does come with ethical Issues.There are legion(predicate) studies that scan that Energy DrlnKs come witn nuge nealtn rlsKs I ne product nasnt Deen near Tor long enough to really be studied over a long period of time- but there have been studies conducted that link Red Bull to heart issues, stroke, growth stunt, and even cancer. Red Bull hasnt been know for any labor issues or integral issues as a keep company other than not disclosing the many health issues or resolving them in a proactive manner. Red Bull is typically mixed with intoxicant in nightclubs and establishments hat serve alcohol.Various health officials have posted warnings to avoid mixing Red Bull with alcohol because of a death that occurred in Hong Kong where a British patron consumed it with alcohol and later died. Linda Rychter, a spokeswoman for Red Bull in Australia, sa id that the report would be assessed by the companys headspring office in Austria. She also said, and I quote, The study does not show effects which would go beyond that of drinking a cup of coffee.